UX/UI, USER RESEARCH, WEBSITE DESIGN, BRANDING
CLIENT: FRESHKIT
Concept for a meal-kit delivery service that allows users to set their food preferences and then receive automated deliveries of uncooked ingredients and recipes to their door every week. The goal of this concept project was to develop a new subdomain of their existing website for users to land on where they can order specific meals in specific quantities for delivery vs. signing up for a weekly meal plan.
ABOUT
CONSTRAINTS
Users must be able to filter by allergies/dietary preference
Users must be able to choose how many of each item they want to order
FINAL DELIVERABLES
New site homepage
Product search page
Product detail page
Style guide/typography/color palette
OVERVIEW
RESEARCH GOALS
Understand the customer
Look at trends in the industry and identify the most important filters to include
Define what item level information is important to show on Product Search and Detail pages
PRIMARY RESEARCH
Customer: who is the client trying to sell to?
Millenial urbanites
Those with more disposable income ~$100K+
People who want a less expensive non-subscription option
Competitive analysis: important filters
Dietary preference
Servings/night
Nights/week
Competitive analysis: item level Information
Dietary category
Cook time
RESEARCH
IDEATION
USER PERSONA
USER FLOW / SITE MAP
DESIGN
INITIAL WIREFRAMES
Homepage
- Hero image with text overlay for brand to call out difference in this subdomain
- Clear “How it Works” section to further explain to users the difference between this program vs. their existing plans
- Showcases variety dietary options and more affordable cost/meal
Product listing page
- Ability to filter by dietary preference, allergies, and cook time
- Sort by feature available to user
- Banner adds to showcase most popular meals
Product detail page
- Cook time and dietary category listed at top of page for quick viewing
- Ability to choose number of meals and how many times per week (delivery date selected at checkout)