Laurenly is a chain of boutique women’s fashion stores located in Southern California. The boutique offers a mix of chic pieces featuring a variety of stylish, edgy yet classic, and wearable products for the modern girl. This concept project focused on updating the site’s branding/typography, adding unique design elements to capture the stylish voice of the brand, and improving the e-commerce pages. Finally, I updated the mobile designs to match the desktop updates.