UX/UI, USER RESEARCH, WEBSITE REDESIGN
NILS skiwear is a women’s only brand focused on snow apparel and accessories. NILS designs winter sportswear with both style and performance in mind and focuses on fit, fashion and functionality. The goal of this project was to enhance their existing website and create a place customers can visit to find their favorite snow wear and also learn more about NILS as a brand.
CLIENT: NILS SKIWEAR
collaboration with C.URL Digital Design Studio
The first task was to update and modernize their existing branding.
We chose color and typography to match both the feminine yet sporty aesthetic of the brand.
The homepage needed to showcase not only the types of products available but also represent what NILS as a brand stands behind.
An important part of the NILS brand is the talented design team made up of all females who keep women in mind throughout the entire production process. Additionally, the company is focused on inclusivity within the product and they offer a range of sizes for all women. Lastly, the company focuses on combining fashion with function and uses high performance technology in every piece with sustainability in mind.
