UX/UI, WEBSITE REDESIGN (PLP, PDP, Cart, Mini Cart)
NYDJ is female clothing brand focused on designing premium products that make every woman feel confident. The main strategy for this project was to adopt a mobile first design and modernize styling such as image placements, typography, layouts, and consider a better mobile experience when updating designs. I specifically worked on the PDP, PLP, and cart for this project and collaborated with C.URL Digital Design Studio.
CLIENT: NYDJ
collaboration with C.URL Digital Design Studio
It was important to simplify both the PLP & PDP to increase ease of shop-ability.
We cleaned up/condensed the product information on the PLP.
Improved conversion through change of selector designs
Cleaned up the way color sectors were set-up for an easier shopping experience and .
